Privacy Policy - Face Data Collection and Usage
Face Data Collection and Usage Policy
What Face Data We Collect
BetterSide (the "App") collects the following types of face data when you upload photos for analysis:
- Facial Images: Complete face photographs you voluntarily upload for beauty analysis
- Facial Landmarks: Geometric measurements of facial features including:
- Face contours and boundaries
- Eye positions and shapes
- Nose and lip landmarks
- Facial structure measurements and proportions
- Biometric Identifiers: Derived facial characteristics including:
- Face shape classification (Oval, Round, Square, Heart, Diamond, etc.)
- Facial symmetry measurements
- Feature positioning and balance scores
- Visual Characteristics: Analysis of:
- Skin tone and undertone
- Eye color and characteristics
- Hair color and texture (when visible)
- Facial expression and posing
How We Use Face Data
The face data we collect is used exclusively for the following purposes:
- Beauty Analysis: To provide personalized beauty advice, styling recommendations, and confidence coaching
- Visual Enhancement: To create annotated images with face shape overlays and beauty insights
- Personalized Recommendations: To generate customized tips for makeup, styling, lighting, and posing
- Color Analysis: To determine your seasonal color palette and recommend flattering colors
- Progress Tracking: To help you track improvements in your beauty routine and confidence
Face Data Storage and Security
Local Storage:
- All face images and analysis data are stored locally on your device using Apple's Core Data framework
- Data is encrypted at rest using iOS security features
- You can delete all data by uninstalling the app
Third-Party Processing:
- Face images are temporarily sent to OpenAI's GPT-4 Vision API for AI analysis
- Images are transmitted using encrypted HTTPS connections
- OpenAI does not store images permanently per their privacy policy
- We do not share face data with any other third parties
Data Retention:
- Face images and analysis results are retained locally on your device until you delete the app
- No face data is stored on our servers or in cloud storage
- You can delete individual analysis sessions through the app interface
Your Rights and Controls
You have the following rights regarding your face data:
- Access: View all face data and analysis results stored in the app
- Deletion: Delete individual photos and analysis sessions at any time
- Complete Removal: Uninstall the app to permanently delete all face data
- Consent Withdrawal: Stop uploading photos to cease further face data collection
Legal Basis for Processing
We process your face data based on:
- Explicit Consent: You voluntarily upload photos and consent to face analysis
- Legitimate Interest: Providing the core beauty analysis service you requested
- Contract Performance: Delivering the personalized beauty coaching features
Data Protection Measures
- Encryption: All data transmission uses HTTPS encryption
- Local Processing: Face data processing occurs on your device when possible
- Minimal Collection: We only collect face data necessary for the analysis service
- Secure APIs: Third-party services (OpenAI) use industry-standard security practices
International Data Transfers
Face data may be processed by OpenAI, which operates globally. All transfers comply with applicable data protection laws and use appropriate safeguards.
Changes to This Policy
We may update this face data policy from time to time. We will notify you of any material changes through the app or via email.
Contact Information
For questions about face data collection or to exercise your rights, contact us at:
- Email: bettersideglowup@gmail.com
- Website: https://betterside.vercel.app
Last Updated:
Effective Date:
Apple App Store Review Response
Face Data Collection Summary
What face data does the app collect?
- Facial images uploaded by users
- Facial landmarks and biometric measurements (face contours, eye/nose/lip positions)
- Face shape classification and symmetry measurements
- Skin tone, eye color, and hair color analysis
- Facial expression and posing characteristics
Planned uses of collected face data:
- Beauty analysis and personalized styling recommendations
- Creation of annotated images with face shape overlays
- Color palette determination and seasonal analysis
- Confidence coaching and beauty tips generation
- Progress tracking for beauty routine improvements
Third-party sharing and storage:
- Face images are temporarily sent to OpenAI's GPT-4 Vision API for AI analysis
- Images transmitted via encrypted HTTPS connections
- OpenAI does not store images permanently per their privacy policy
- All other face data stored locally on user's device using Core Data
- No face data shared with other third parties
Data retention:
- Face data retained locally on user's device until app deletion
- No server-side storage of face images
- Users can delete individual analysis sessions through the app
- Complete data removal available by uninstalling the app
Privacy policy sections covering face data:
- Section 1: "Face Data Collection and Usage Policy"
- Section 2: "How We Use Face Data"
- Section 3: "Face Data Storage and Security"
- Section 4: "Your Rights and Controls"
Specific privacy policy text:
"The face data we collect is used exclusively for beauty analysis, visual enhancement, personalized recommendations, color analysis, and progress tracking. Face images are temporarily sent to OpenAI's GPT-4 Vision API for AI analysis using encrypted connections. All face data is stored locally on your device and can be deleted at any time."